Digital Marketing Website

Definition Of SEO

SEO, an acronym of Search Engine Optimization -in Spanish search engine optimization-, is the set of actions and techniques used to improve the positioning (visibility) in search engines of a website on the Internet, within the organic results in search engines such as Google, Bing or Yahoo.  For example, an SEO  company in Brisbane would want to rank on the first page with the  SEO Brisbane keyword.

To do this, search engines collect the list of pages on the web and sort it according to their algorithm. These algorithms are updated every so often to try to offer the user the results that are most suited to the search that has been done and that among the first ones of the list is not a manipulated text or spam.

For example, the latest updates made and announced by Google in their algorithms are those made in ‘Panda’ (2011), which penalizes those websites that contain duplicate content from other sites and sources; that of ‘Penguin’ (2012), whose objective is to penalize sites that use manipulative techniques, such as Spam SEO or Web Spam, to improve their rankings; and the one made in the ‘Colibri’ (2013), which can interpret the questions that users ask and, therefore, goes beyond the simple analysis of the words that make it up.

The search engines are based on more than 200 factors to position a web page. These factors can be internal or external. The external ones would be those that cannot be controlled and that depends mainly on the behavior that users have on that website, such as a site that is shared or not on social networks, such as the number of quality links that are linked, the number of visits you receive, the percentage of bounce.

SEO Techniques And Strategies To Position A Website At The Top Are Many, Including

The Content: The content must respond to the user’s search, but the quests are not always particular. It is not the same to search for ‘restaurant in Madrid’ as ‘an Italian restaurant in Madrid in the Chamberí area that opens at night.’ To be indexed by the robots of the search engines, the websites have to offer explicit content, and in which several keywords are included.

If the content is going to be prepared for more detailed or professional searches, such as the texts that are written for a blog, they must have specific characteristics, such as original, that provide information, which has a minimum length and written without errors. Orthography. To print these contents, you have to be very clear about the target you are targeting.

Search Optimization By Mobile: Search engines like Google give preference to those pages that are Mobile Friendly or that are based on the characteristics of the responsive website; that is, they offer the best response regardless of the device from which the query is made. Mobile Friendly sites are those that use text to be readable on a mobile without using the zoom, and that is not necessary to scroll horizontally to read it, those that place links with enough distance from each other so that the user can touch the correct one, and those that avoid software that are common to us on mobile devices, such as Flash.

The Speed Of The Site: A page that takes more than five seconds to load causes a high bounce number.

The factors that most influence the loading speed of a website are: Hosting, which is where the server is located, the network and the programming. To achieve good speed, we must take into account that the hosting is of quality, if possible in the same country to which the web is directed, with sufficient and preferably dedicated features. The network where the server is connected must also be of quality, although this does not mean that the system to which the users connect is so, and therefore, the loading time of the web may be slower.

Back to Top